Justin Oberman

Justin Oberman

Brand Storyteller, Content Strategist, Advertising Copywriter

A LITTLE ABOUT ME

Hello. I am a brand storyteller.a content creator.a copywriter.a creative director.an illustrator.a consultant.

I’ve been helping brands turn big picture ideas into strategic wins since 2008.

I live in Los Angeles, California


LATEST TWEETS

WHAT I DO

COPYWRITING

Say a lot with a little.

BRANDING

People don’t buy  brands. They buy stories.

CONTENT CREATION

Write like brands mean it.

CREATIVE DIRECTING

Surround yourself with the best. Then get it done.

MY WORKS

Harley Davidson

Harley Davidson

Indian Motorcycle

 

Indian Motorcycle

iSpy Rewards

iSpy Rewards

Brand Blogging

Brand Blogging

Swaganigans

Swaganigans

The Complete Spot Challenge

The Complete Spot Challenge

Swagbucks

Swagbucks

Caffe Furia

Caffe Furia

AbeBooks.com

AbeBooks.com

Blackwing

Blackwing

Grand Central Podiatry

Grand Central Podiatry

Blackwing Sessions

Blackwing Sessions

Penciled

Penciled

Bose: News Mime

Bose: News Mime

Is This Video for Real?

Is This Video for Real?

Muji

Muji

E!

 

E!

USHMM

USHMM

Red Wing Shoes

 

Red Wing Shoes

5 Hour Energy

 

5 Hour Energy

Hershey Park

 

Hershey Park

Munchies

Munchies

Atomic Wings

 

Atomic Wings

Pencils.com

Pencils.com

Moleskine

Moleskine

App.Net

App.Net

Pura D’or

Pura D’or

Mobile Handlr

Mobile Handlr

The Coloring Room

The Coloring Room

Ticonderoga

Ticonderoga

My Kid Did That!

My Kid Did That!

Virginia Lottery

Virginia Lottery

Valentines Day Email

Valentines Day Email

Swagbucks Story Board

Swagbucks Story Board

Citibank

Citibank

Back to School Email

Back to School Email

LET’S GET IN TOUCH

Justin Oberman

Justin Oberman

justin@obercreative.com

914 413 7194

292 S. La Cienega Suite #222 Los Angeles,CA 90048

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LATEST FROM THE BLOG

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BEEN THERE. DONE THAT.

2011

Freelance Creative Director & Copywriter

Obercreative

I’ve had tons of success helping brands that aren’t getting what they need from specialists because what they need is the big picture.

AGENCIES: Lesli Ink, Bancs Media, Rung8, Refine & Focus, EO Integration

BRANDS: 2Minute Club, Kallah Jewelry, Brulerie Faro Roasting Houses, Next-Issue, Pura D’or, WageSpot, ParkParkGoose, Caffe Furia, Yaysave.com, Leiders Kosher Deli, Blackwing Pencils, Pencils.com, Reeli, LiveLids, Harry Potter Alliance, US Intelligence + Lots and lots of startups.

2013

Manager, Creative Services & Branding (also Senior Copywriter)

Prodege.

Brought in to transition tech startups into household brands in preparation for a 60 million dollar investment by TVC Partners.

• Managed a 600k brand refresh budget while also performing the role of Senior Copywriter.

•Revamped social media and blog content strategy with creative campaigns that increased traffic and participation by over 150% in just two months.

2011

Advertising Copywriter

Freelance

AGENCIES: Razorfish, MotherNY, Tribal DDB, Euro RSCG, AKQA, Victors & Spoils, Bocca Digital

BRANDS: Google, Citibank, Clearasil, Target, COLD-EEZE, Verizon, AOL, Commonwealth Bank Australia, AnimalNewYork, Gogosian, Barnes & Noble, I Am Yasuni,, Virginia Lottery, Elf on the Shelf, Jaguar, Groundlink

OF INTEREST: Top 30 finalist (out of 5k applicants) for Wieden + Kennedy’s prestigious WK12 Program.

2007

VP of Marketing

Cellogic

Provided creative direction and strategy services to clients using the world’s first mobile lock-screen application. The average results produced over 90 minutes a day of pre-iPhone mobile engagement.

2006

Mobile Marketing Strategist

MOpocket

Helped brands and political organizations navigate the emerging world of pre-iPhone mobile devices. Studied the use of Information Technology and New Media in non-democratic societies. Assisted in discussions and debates and prepared a classified deliverable for use by the intelligence community. Thats all I am allowed to say about that.

Clients: Tech Preseident, Personal Democracy Forum, WITNESS, Nash Interactive

2004

VP, Marketing and Communications

The Oberman Companies

If insurance brokers are a helping hand, I gave it jazz fingers.

EDUCATION HISTORY

2010

Continuing Education, Graphic Design & Advertising

School of Visual Arts

While also fine tuning my advertising writing skills, I thought it would be important to know a little bit more about what Art Directors and Graphic Designers do.

2001

Masters Degree, Philosophy

The Graduate Faculty at the New School

Defended thesis on Artificial Intelligence, Art & Authenticity. Studied under some of the greatest minds in continental philosophy, including but not excluding, Jaques Derrida the father of deconstruction.

1998

European Cultural Study & Philosophy major

Brandeis University

Graduated Magna Cum Laude and defended honors thesis on the Meaning of Meaning.

TESTIMONIALS

AL KELLY

AL KELLY Chief Creative Officer / EURO RSCG.

Justin is a creative man-about-town. Formerly a mobile marketing expert and insurance salesman, he is now a heady mixture of entrepreneur, creative writer and integrated thinker.

SANJEEV RAO

SANJEEV RAO Chief Product Officer / Open Mail

Justin is a rare find. Once you understand his raw talent and are able to leverage it, he delivers. Here are the facts: He viscerally understands people and their interaction with an experience. He cares deeply about messaging: the content and the method. He is an excellent story-boarder and a concepts person. Finally, his talents in the tools of the trade are excellent. His passion in everything he does comes through. I look forward to working with him again.

CHARLES BEROLZHEIMER

CHARLES BEROLZHEIMER CEO / Cal Cedar

Justin worked with us in development of several early marketing campaigns for our revival of the Blackwing Pencil. This included concept to execution creative directorship of our original Blackwing Experience exhibit and event hosted at the Art Directors Club in NYC. Over 600 creatives and fans participated and engaged with our product successfully at the Party for the Pencil.

Jon Hambourger

Jon Hambourger Board Member, 8850 Pico

Justin is a first class copywriter. We hired him to work with a marketing expert to write copy for the re-branding of our Nonprofit Org. He was able to take many abstract concepts and synthesize into a disciplined, and compelling project that served us well beyond the intended use. The result exceeded our expectation as measured by the ultimate success of the project. Here’s a tip; use Justin to help create and articulate your vision and mission to your employees and the public.

DOUG BUSK

DOUG BUSK Digital Global Director / Coca-Cola

Justin was one of the leading thinkers in the mobile space. From MoPocket to politics to his most recent incarnation as an advertising copywriter and creative director, Justin brings a level of intellectualism to his work that is high-calibre and sharp.

COPYWRITING SKILLS

BRAND VOICE & STORYTELLING

CAMPAIGNS

NAMING

HEADLINES / SLOGANS

CONTENT

COMMERCIALS / VIDEO

RADIO

WEB / MOBILE

DIRECT MARKETING

EMAIL

BLOGGING

PROFESSIONAL SKILLS

CREATIVE PITCHING

BRAND STRATEGY

MARKET RESEARCH

SOCIAL MEDIA STRATEGY

RAPID PROTOTYPING

GRAPHIC DESIGN

 

DOWNLOAD MY CV

I’m currently working on a few big projects. I create advertising campaigns, brand stories and rapid prototype creative technologies. I also create and manage day to day content and collateral for several brands and do a heck of a lot of writing. You can download my CV in pdf format if you like.

DOWNLOAD JUSTIN’S CV

VIEW MY LINKEDIN PROFILE

You can view my LinkedIn profile. I am currently working as a freelance creative director and brand strategist for a whole bunch of brands and agencies and i love every minute of it.

MY LINKEDIN PROFILE